Khet Bachao Abhiyan

• Campaign Name: Khet Bachao Abhiyan (Save the Farm Campaign).

• Launch Date: June 1, 2026.

• Inaugural Location: Ramsiya village, Raisen district, Madhya Pradesh.

• Vision: A nationwide people’s movement to protect “Mother Earth,” secure the future of agriculture, and safeguard the interests of future generations.

• Leadership: Spearheaded by the Union Minister for Agriculture and Farmers’ Welfare and Rural Development, Shri Shivraj Singh Chouhan.

 Core Objectives & Focus Areas:

The campaign aims to move beyond traditional advisory roles toward demonstrative and scientific intervention. Key focus areas include:

• Soil Health: Promoting balanced use of fertilizers, extensive soil testing, and the effective use of Soil Health Cards.

• Sustainable Practices: Promotion of natural farming, green manuring, and water conservation.

• Quality Control: Stringent identification and action against counterfeit fertilizers, seeds, and pesticides.

• Climate Resilience: Introducing alternative agricultural practices specifically tailored for low-rainfall conditions.

• Crop Management: Guidance on scientific crop selection based on local agro-climatic conditions.

Implementation Strategy:

• Unified Platform: Coordination between Krishi Vigyan Kendras (KVKs), ICAR institutions, agricultural universities, and State/Central agricultural departments.

• Institutional Synergy: A detailed roadmap is prepared for the period of June 1 – June 30, 2026, with clearly defined roles for officers, scientists, and institutions at the village level.

• Monitoring: Deployment of dashboard-based monitoring to ensure transparency and field-level accountability.

• Public Participation: Active involvement of MPs, MLAs, local elected representatives, students, and farmer-support organizations.

• Convergence of Schemes: Integrating the campaign with existing welfare schemes:

• Kisan Credit Card (KCC)
• PM-KISAN Samman Nidhi
• Pradhan Mantri Fasal Bima Yojana (Crop Insurance)
• National Mission on Oilseeds and Pulses
• Sub-Mission on Agricultural Mechanization

 Strategic Significance :

• Addressing Soil Degradation: The campaign directly addresses the crisis of soil fatigue caused by the indiscriminate use of chemical inputs (NPK imbalance).

• Climate Change Adaptation: Essential for addressing the impact of rising temperatures and erratic rainfall on food security.

• Shift from Dependency to Sustainability: Encourages a shift toward natural farming, reducing input costs for farmers and improving long-term land productivity.

• “Jan Andolan” Approach: Emphasizes that agricultural reform is not just a policy directive but requires a mass movement to succeed at the grassroots level.