NITI Aayog’s : ‘We Rise” Initiatives

Why in News ? NITI Aayog’s Women Entrepreneurship Platform (WEP) and DP World launched the ‘We Rise – Women Entrepreneurs Reimagining Inclusive and Sustainable Enterprises’ initiative.

About We Rise Initiative:

• A joint public–private initiative under WEP’s Award to Reward (ATR) framework.

• • Aimed at identifying and nurturing high-potential women-led MSMEs to become export-ready enterprises.

Launched By:

• NITI Aayog’s Women Entrepreneurship Platform (WEP) in collaboration with DP World, a global logistics and supply chain leader.

Aim:

• To scale women-led businesses globally through trade facilitation, mentorship, capacity-building, and access to global value chains.
• To align with the Government’s vision of women-led development and inclusive economic growth.

Key Features:

Global Expansion Support: 100 women entrepreneurs to be mentored for export readiness and international business operations.

Market Access: Selected participants to showcase products at Bharat Mart (Dubai) — a global B2B and B2C marketplace within Jebel Ali Free Zone.

Strategic Mentorship: Customized guidance on trade compliance, branding, and cross-border logistics through DP World’s global expertise.

Public-Private Partnership Model: Integrates WEP’s ecosystem of 90,000+ women entrepreneurs with DP World’s trade infrastructure.

Plug-and-Play Collaboration (ATR): Builds scalable partnerships to address finance, market linkages, legal support, and business growth challenges.

Significance:

• Empowers women exporters and boosts India’s women-led MSME ecosystem.

• • Enhances global trade participation of Indian women entrepreneurs in line with Viksit Bharat @2047.

About the Women Entrepreneurship Platform (WEP) :

It is a government initiative by NITI Aayog to promote women’s entrepreneurship by creating a unified ecosystem for information and services.

It aims to support women through its three pillars:

1. Iccha Shakti (aspiration)
2. Gyaan Shakti (knowledge)
3. Karma Shakti (action).

• WEP provides resources for access to finance, market linkages, mentorship, skilling, and more.